Business analytics + communications

Turning evidence into decisions people can use.

I combine analytics, research, and stakeholder communication to make complex work clear. My portfolio spans Tableau storytelling, applied research, commercial strategy, nonprofit measurement, and workflow automation.

  • M.S.Business Analytics
  • 10+ yearsCommunications and events
  • BrusselsInternational perspective
Gallery of Tableau visualizations covering language, tourism, education, and social media
Selected Tableau work from a 2024 UN-affiliated data storytelling project.

Selected work

Projects across research, strategy, and analytics

Applied research · Health humanities

The First-Gen Cliff

A mixed-methods study of why first-generation students leave college and how the findings informed a launched academic program.

Survey design · qualitative coding · stakeholder reporting

Read the research
Pitu market expansion analytics dashboard

Commercial analytics

Pitu U.S. Market Expansion

A reconstructed market-entry case connecting education-led content, retail activation, distributor development, and ROI modeling.

Python · SQL · campaign analytics · ROI

Explore the project
SOS EB Kids fundraising and donor journey dashboard

Nonprofit analytics

SOS EB Kids Fundraising

A privacy-conscious case covering proposal development, donor journeys, institutional funding, and KPI planning.

Fundraising analytics · donor journeys · KPI design

Explore the project
Weekly reporting automation case study overview

Workflow automation

Weekly Reporting Prototype

A tested workflow that converts structured activity logs into consistent reports with validation and human approval.

Python · testing · validation · workflow design

Explore the project
Illustrative UN Latin Club membership and engagement dashboard

Reconstructed analytics case

Membership and Engagement

A privacy-safe model demonstrating lifecycle segmentation, reactivation funnels, and denominator-aware content metrics.

Python · SQL · segmentation · funnel analysis

Explore the project

Urban analytics

NYC Noise Complaints

An analysis of how time of day, day of week, season, and neighborhood demographics shape NYC 311 noise patterns.

R · Quarto · ggplot2 · NYC Open Data

View the analysis

Electoral analytics

The Shifting Electorate

A county-level study of the 2020–2024 presidential shift across education, community type, and Latino population patterns.

R · Quarto · mapping · weighted analysis

View the highlights

Music analytics

Creating the Ultimate Playlist

An exploration of danceability, energy, tempo, key, and decade representation across large music datasets.

R · Quarto · ggplot2 · Spotify data

View the analysis

About

Analytics grounded in real-world communication

I bring more than ten years of communications, event production, stakeholder coordination, and international project experience to business analytics. That combination helps me move from raw evidence to a recommendation that teams can understand and act on.

TableauPythonSQLRQuartoData storytellingResearchKPI design